On the 9th of
October, the Business Studies students of 10th IGCSE were treated to
a guest lecture by Dr. Y Malini Reddy who is an associate Professor in the
Marketing Area of Administrative Staff College of India (ASCI). Dr Y Malini
Reddy is an Economics graduate from Sri Ram College of Commerce, Delhi
University and has completed her Post Graduate Diploma in Garment Manufacturing
Technology from the National Institute of Fashion Technology. She has more than
16 years of experience in academics, teaching post-graduate programs at
Universities such as National Institute of Fashion Technology, ICFAI Business
School, Hyderabad Institute of Management Technology to name but one of her
accomplishments.
She came to teach us more
about the different types of marketing. We learnt about the many aspects
marketing, starting with price, product, promotion and place. In an interesting
activity, Dr. Malini Reddy invited two volunteers to try marketing their own
brand of potatoes. Furthermore, we learnt the levels of marketing research,
marketing scope and the types of market orientations; consumer and product
orientation. She explained through various examples of products, and through
her personal experiences. After the 4 P’s of marketing, we were taught how
businesses carry on after selling their products, and the benefits that we gain
from marketing. We were also shown a funny video demonstrating the different
types of marketing. In addition, Dr. Malini Reddy showed us different examples
of case studies teaching us more about the vast difference that businesses have
to overcome between the rural and urban markets of India.
The guest lecture was very
interesting and we were excited that we could get the opportunity to learn from
a professional with experience in the field of business, and we would like to
have another interesting guest lecture similar to this one as it has been very
enlightening.
-reflection by Karthik, Dharma and Nikhil, 10th IGCSE.
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